I watched the trailer of paranormal activity on Itunes and I evaluated it using 5 questions. Below is the paranormal activity trailer:
We are told the name of the movie at the end of the trailer as it keeps the audience gripped to find out what the name of the movie is.
we are not told who is starring in the movie as it is a sequel and the same actors/stars are used again.
We don't see any major action as the whole movie is done by hand held camera to give it a sense of realism. The major action of the trailer is of a man being thrown against the camera in the trailer, a dog braking and a child standing.
There are no music in the trailer as its is the sound of the natural environment. The trailer includes as scene where the audience is watching the trailer and they end up screaming.
The speed of the trailer stays the same as if you were watching the movie. The speed of it is very slow as they want to grip the audience into what is going to happen next. This also adds more drama to the horror movie even though not a lot is going on.
The information that was given in the very last frame of the trailer was the movie name and who directed it. In some cases it can also show the release date for people to go and see it.
You would expect to see this trailer during adverts in between TV shows and before a film viewing in the cinema. This technique is used to intrigue the viewer and so the audience won't forget it because of the way it catches their attention. This will make them want to go and see it as soon as it comes out.
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